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Have you ever had a problem with any purchase on Amazon? Have you contacted customer service or requested a return, simply because you got the product wrong?The return is immediate, and the refund within a week. Even though I’m pretty sure that in 90% of cases, the reason for the dissatisfaction is not their fault, […]

In the world of sales and marketing, it’s often said that simplicity is key. The idea that presenting customers with a limited set of options can help increase sales has been studied extensively, and it’s been found that providing too many choices can actually hinder the buying process. One popular approach to this is to […]

As business owners, let’s be real – all of us are dreaming about the same thing, free advertising. Here are some ideas..

There is a lot of debate around this week’s topic, having to choose between offering your clients packages or doing everything à la carte. I have talked about this with my colleagues and all of them have a different opinion about it. There are good and bad sides to each, and we discuss them thoroughly below. I have my own […]

More than ever, the customer service, and the experience surrounding a product is more and more important everyday. Trying to be different is an everyday challenge, mainly in a competitive market (but which market is not competitive today?!).It means to reconsider regularly the whole experience (workflow) of our clients during their journey with us. But […]