Welcome to the maddy's blog

FR Dans le monde de la communication, la phrase “On vend ce que l’on montre” pourrait être un mantra ou une citation que l’on met sur les t-shirts, tant tout est dit, en quelques mots.En tant qu’entrepreneurs, nous nous laissons parfois envahir par la passion, par l’affect que nous attachons à un produit, un service, […]

ENG. In the world of communication, the sentence “We sell what we show” could be a mantra or a quote that we put on t-shirts, as everything is said, in a few words. As entrepreneurs, we sometimes allow ourselves to be overwhelmed, and we can personally get attached to a product, a service, or a […]

After more than 10 years as a photographer, there is something really strange I’ve discovered. Depending of the country you are working in, being specialized can be something mandatory or not. Let me explain my thoughts. I’m officially a wedding photographer. I know that for my current client in Europe (mainly Americans, UK, Russians a […]

ENG- It’s a word you’ll hear me repeat regularly. It can be defined by “procedure”, “process” or “list of steps” for example, but it turns out that the software I use* calls Workflow this approach, and I have been using it for years.I’m a big fan of Workflows. Whether it’s for the customer experience, for […]

More than ever, the customer service, and the experience surrounding a product is more and more important everyday. Trying to be different is an everyday challenge, mainly in a competitive market (but which market is not competitive today?!).It means to reconsider regularly the whole experience (workflow) of our clients during their journey with us. But […]

A solid business strategy should be the foundation of your business – without that plan, you won’t have any idea what the future of your business looks like much less make it a success. A strategy is essential, from researching your audience to defining your product, it actually addresses every aspect of your business. Here […]

There are many ways for our leads to be in touch with us. And between all of them (emails, phone call, text message…) my favorite is definitely the submission form on my website. Through this form, you have the control to ask all the details you need to know to adapt your reply and to […]

After having been doing this job for 10 years, I can affirm that my main concern about my business is to optimize ever step of my process as much as possible. As a photographer, I simply earn money when I shoot. Not when I do my accounting, not when I design the quotes or when […]

We spend our time talking about differentiation. But definitely, this notion isn’t clear and terribly abstract. By definition, we are all different. As a human being of course, and as a brand. And by our name or our logo. However, there are still terribly many of us who do not highlight these differences, while in […]

Let me ask you a question: what do you dream about, what would your ideal life be like? I’m pretty sure you’ll find an answer to this question, because we all know what we would like to do. This could be something like: open an online shop, work in the crypto currency market, become a […]