Welcome to the maddy's blog

More than ever, the customer service, and the experience surrounding a product is more and more important everyday. Trying to be different is an everyday challenge, mainly in a competitive market (but which market is not competitive today?!).It means to reconsider regularly the whole experience (workflow) of our clients during their journey with us. But […]

A solid business strategy should be the foundation of your business – without that plan, you won’t have any idea what the future of your business looks like much less make it a success. A strategy is essential, from researching your audience to defining your product, it actually addresses every aspect of your business. Here […]

There are many ways for our leads to be in touch with us. And between all of them (emails, phone call, text message…) my favorite is definitely the submission form on my website. Through this form, you have the control to ask all the details you need to know to adapt your reply and to […]

After having been doing this job for 10 years, I can affirm that my main concern about my business is to optimize ever step of my process as much as possible. As a photographer, I simply earn money when I shoot. Not when I do my accounting, not when I design the quotes or when […]

We spend our time talking about differentiation. But definitely, this notion isn’t clear and terribly abstract. By definition, we are all different. As a human being of course, and as a brand. And by our name or our logo. However, there are still terribly many of us who do not highlight these differences, while in […]

Let me ask you a question: what do you dream about, what would your ideal life be like? I’m pretty sure you’ll find an answer to this question, because we all know what we would like to do. This could be something like: open an online shop, work in the crypto currency market, become a […]

Well, I was at the supermarket on December 31st and the atmosphere shocked me. The plans of most people I talked to was to stay home, watch Netflix, eat, drink until midnight and then go to bed. I’m not a party girl, so I was okay with these plans, but I was shocked by the […]

2023 is around the corner and it is the best moment to turn off your phone, light the fire in the fireplace, sit down in front of your laptop, your papers and check-up the past year. Before starting to imagine the future, to create new goals, to dream of new challenges, it is important to […]