TOTW #17: STOP FOLLOWING YOUR COMPETITORS NOW
Have you ever considered not following your competitors on social media? It might seem counterintuitive but hear me out. By not following them, you’ll be able to focus on your own unique ideas and strategies without being influenced by their content. This can help you differentiate your brand and stand out in the market. Plus, it’ll give you more time and energy to connect with your own customers and build your own community.
Here are some reasons why you should consider it:
Less Pressure, More Creativity: Constantly comparing yourself to competitors can create unnecessary pressure to match or outperform them. When you unfollow them, you free yourself from this pressure and open up space for creativity. You can experiment with new concepts and ideas without being confined by the competition.
Focus on Your Customers: By not following your competitors, you can direct your attention and energy towards understanding your customers better. Engage with them, seek feedback, and identify their pain points. Building strong customer relationships can lead to increased loyalty and word-of-mouth marketing.
Avoid Copycat Syndrome: Following competitors might inadvertently lead to unintentional imitation. When you break away from that habit, you’ll find it easier to create original content and offer unique solutions to your audience’s needs.
Maintain a Positive Mindset: Constantly seeing your competitors’ successes can sometimes evoke feelings of envy or self-doubt. Removing them from your feed can promote a more positive mindset, focusing on your progress and celebrating your achievements.
Analyze Success Stories: Instead of following your competitors on social media, consider analyzing their success stories from a distance. This way, you can still learn from their achievements and mistakes without being directly influenced by their day-to-day activities.
Collaborate Instead of Imitate: Rather than closely monitoring your competitors, consider opportunities for collaboration. Partnering with others in your industry or complementary fields can lead to mutually beneficial outcomes and expand your reach.
Stay True to Your Vision: Remember why you started your business in the first place. Unfollowing competitors helps you stay true to your original vision and purpose, ensuring that your efforts align with your long-term goals.
In conclusion, not following your competitors on social media can be a powerful strategy to foster creativity, differentiate your brand, and concentrate on your customers’ needs. It allows you to build a more genuine and unique brand identity that resonates with your target audience.
I actually started doing this 2 years ago already, when my Instagram account was hacked, and I had to start following everyone again. Then I decided not to. And I feel so much better now that I don’t compare myself to others all the time, I don’t feel bad when I see someone else having an incredible contract, and I don’t let my mind be influenced by other’s style!
So go ahead, hit that unfollow button and see how it benefits your business!
Until next week,
Maddy
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