Once your perfect customer has been defined in detail, you have built a workflow, an experience, detailed the whole process and the different points of what they will experiment working with you, buying your product or coming to visit you, what’s next?

I’ve heard many entrepreneurs say they are waiting for the perfect client, the one with the budget, the perfect need, or the one who is worth it. This often happens when transitioning between two different markets or targets. Entrepreneurs continue working with their old way as long as they book the same kind of old clients. But waiting for the perfect client can be a trap that keeps you from moving forward and growing your business. Instead, consider focusing on providing value to the clients you do have and being open to opportunities that may not fit your ideal client profile. Sometimes these opportunities can lead to unexpected growth and success.

This is, in my opinion, a major mistake for several reasons:

–Your workflow for your perfect client has never been tested, so testing it on this perfect client is very risky and may even give them a negative experience and backfire.

–Your reputation is being built now, even with less qualified customers in your eyes, and they will also know how to share with them how incredible the experience with your company has been.

–There is no reason to make a difference between this or that client. As long as they pay the same price, he/she is entitled to the same service, with the same quality of attention and details, gifts etc…

–You are now automating your process! The more you do each step of it, the more it’ll become natural for you and your team, the more you won’t even think about it once the perfect client will arrive!

So, stop looking for excuses, start NOW serving your current clients as your dream clients!

Until next week,

Maddy