TOTW #12 FREE ADVERTISING How, What, Where
As business owners, let’s be real – all of us are dreaming about the same thing, free advertising! But let’s face it, most of us don’t have a ton of cash to throw around. So, here are some ideas to get your business out there without breaking the bank, no matter what industry you’re in.
Free Advertising Ideas
- GOOGLE MY BUSINESS: You can find a business page on Google. Here you can upload all your business information, it is actually a great way to be in the first pages on google which helps others find you quickly.
- GUEST BLOGGING: Being a guest on someone else’s blog or welcoming someone on your own blog. This is an amazing way to get exposure and for new people to get to know you. Also, Google likes to see links between people and or businesses.
- FACEBOOK GROUPS: I am not a Facebook fan, but I have to admit their groups are a very good way to do online networking. There are specific groups for so many different preferences. It’s a good idea to connect with these groups because you know everyone in that specific group is already your potential client. Interact and participate in these groups so that people get to know you.
- BEING INTERVIEWED: Get interviewed, not only on blogs, but everywhere else, conferences, workshops, etc. Being interviewed is an opportunity to present yourself as an expert in your specific domain.
- CONTESTS: A very good opportunity for free advertising, is creating online contests, by asking your followers to tag friends and share the contest information for others to participate and have a chance to win. This is an amazing way to get in touch with those who haven’t met you yet.
6. COLLABS: Collaborations are actually what I do the most! As a photographer, I have the “magic power” of being able to create something others can use as advertisement. Pictures are essential not only for my own business, but for all others involved in the wedding industry. We get to create beautiful work together and share it as ideas to inspire and attract a specific market. This can be done in many other industries, for example if you sell bags, you can lend someone attending a party one of your bags and ask them to take pictures with it and tag you. You can do this with influencers as well, just be careful, as this can become a trap.
7. YOUR OWN BLOG: The best way to share your knowledge and incredible ideas to inspire others is through your own blog, you control the narrative and talk specifically of all those things you want others to know about you and your work. For example, I am a wedding photographer in the French Riviera, so I can write about why it is a good idea to get married there. If people are searching for tips about getting married in the French Riviera, they will find my blog post and if they love my work, they will contact me. This is a way to indirectly reach those who weren’t specifically looking for you, but will now have your work in mind.
Let me know if you have done other type of free advertising or have any new ideas, would love to hear from you!
See you next week,
Maddy
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