TIP OF THE WEEK #10: 5 Tips to Learn from the Luxury Industry
This week we are talking about something I love so much, and you know it. Yes, LUXURY. Luxury is all about details.
We have so many things to learn from the Luxury Industry, that we could write a book about it! But for now, let’s focus on 5 things we can definitely learn from it and transpose to our own businesses!
- Personalize the Experience: It starts with knowing your clients, I don’t mean just knowing their name, but learning specific details. Do they have kids, how old are they? What is their favorite music, favorite beverages? All the details you can know about your clients will help you to personalize their experience. For example, in my industry as a photographer, I can send a birthday email for their kids and even suggest a photoshoot! The more you know, the more you will be able to personalize the experience and suggest some experiences for them. You can even create a data base.
- Be Picky & Demanding: Not being ok with being average. Always challenge yourself to be better. Pay attention to details. Average is not enough. Strive for perfection.
3. Have an Intentional Workflow: On a piece of paper write down from the very first time you meet the client until the last point of contact. Analyze every moment we are in contact with the client and try to upgrade each step of the way. (learn more about workflow)
4. Focus on the Packaging: The experience of un-packaging has to be special. It’s not only about the product but the experience behind it. The client will feel the value of the product depending on how much detail you add to the packaging. You don’t change the product; you just change the way they discover it. If you read my book “The Client Experience” there is an entire chapter on packaging because the value of the product can immediately be upgraded just by having a beautiful packaging.
5. Be your brand: In Luxury brands all the humans associated with the brand have guidelines, they have a specific way to be, specific things to wear, specific behavior, specific language and you can immediately recognize the brand. Think about your personal branding, how can you align with the same value and message you want to communicate?
Let me know if you use any of these strategies in your own business and how it works and also if you have any others in mind.
Until next week,
Maddy
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