TIP OF THE WEEK #9: WHAT’S NEW ON INSTAGRAM?

March 4, 2023

Are you InstaAddict like me? If Yes, you have to check this out! All the 2023 news on the platform that we can use as entrepreneurs to upgrade our business, and even the tools « in progress » are discussed in this tip of the week! So get ready to take notes!

There are so many new features, all very exciting. I don’t know about you, but I have a love/hate relationship with Instagram. It’s essential for my business but at the same time, sometimes I would like to be able to just disconnect completely. But let’s be honest it’s an amazing tool. So, let’s begin:

  1. Schedule Posts and Reels: honestly, none of us have the time to be thinking exactly when to post and be worried about being available at the time you want to post. Well now you can take 1 hour or 2 at the beginning of the week or month and schedule all your posts ahead of time! Amazing!
  2. Directly Repost and Share: before we needed to use apps, like repost or take screenshots etc, now you can just share and repost at the click of a button!
  3. Notes: these are found at the top of the DM section, and they look like bubbles or circles (just like the story ones). but What are they? You can add a text to your “bubble”, it’s limited characters. A fun way to start a conversation with those who already follow you. You can start a debate or ask a question. Be creative, so you get their attention!
  4. Add Music to your posts on the feed: this is something I love, because it not only makes us stay longer on the post but also creates a mood.
  5. Send Message: this is a new button you can add at the bottom of your post, and you can link it to your Instagram DMs or even your WhatsApp!!
  6. Lead Form: a form that you can add directly in your Bio. It is really cool because, for example, me as a wedding photographer, if you want to send me your information so I have an idea of what you are looking for? where your wedding will be? when? etc, you can just click on the form, fill it and send!

There are also some new features that are not yet available for everyone but are already being used by some and others that are coming really soon:

  • Insta Checkout: honestly if this actually becomes a new feature, it will change the game for us entrepreneurs. Instead of the client having to leave Instagram, go to the webpage, fill in the information form etc, they will already have all their information on Instagram previously saved and if they see a product they like, CLICK and DONE, the purchase is made!
  • Creators Marketplace: think amazon for creators. All content creators will be able to add their portfolio and as a brand you can go in and search for people you find interesting to collaborate or work with. This is something that could take us into the next level of collaboration.
  • Group Profile: like an account, similar to Facebook groups, a way to reach out to people with common interests.

I know! it’s a lot! I am so excited to know if you have used any of these features and also to learn how you like to use them!

Let me know!,

Maddy

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