Welcome to the maddy's blog

After more than 10 years as a photographer, there is something really strange I’ve discovered. Depending of the country you are working in, being specialized can be something mandatory or not. Let me explain my thoughts. I’m officially a wedding photographer. I know that for my current client in Europe (mainly Americans, UK, Russians a […]

Italy is in the air! But not only, also in the plate! Another restaurant designed by Julie & Romeo, inside of the Address Skyview, the Lucia! To enjoy by night, and to dive into the Italian spirit, with the food and with the ambiance. I loved to photograph it by day and by night, as […]

Ramadan is always the opportunity to discover new amazing decor! As a restaurant and hotel photographer, it’s exciting to see all this attention to details (and you know how I love details!) Azil is one of the most incredible oriental restaurant in Dubai, known also for their amazing Iftar during Ramadan (I actually had the […]

ENG- It’s a word you’ll hear me repeat regularly. It can be defined by “procedure”, “process” or “list of steps” for example, but it turns out that the software I use* calls Workflow this approach, and I have been using it for years.I’m a big fan of Workflows. Whether it’s for the customer experience, for […]

More than ever, the customer service, and the experience surrounding a product is more and more important everyday. Trying to be different is an everyday challenge, mainly in a competitive market (but which market is not competitive today?!).It means to reconsider regularly the whole experience (workflow) of our clients during their journey with us. But […]

Every time I have a moment between two weddings or photoshoots, I go for a promenade. Doha is full of surprises and I always discover another place, another landscape or area. Walking during the morning is also the best opportunity to have many places just for you. And as a photographer, it’s really good to […]

A solid business strategy should be the foundation of your business – without that plan, you won’t have any idea what the future of your business looks like much less make it a success. A strategy is essential, from researching your audience to defining your product, it actually addresses every aspect of your business. Here […]

Elegance is not about MORE. That is definitely true and one of my deep value. When it’s elegant, it’s also easy to photograph. And this intimate wedding designed by Abdulla for Creative Line Events is the perfect example. Not need to add more and more, just put the perfect touch of color, the good mix […]

If there is one sure thing in Doha, it’s that all the people I’ve met so far are beautiful souls. Definitely, Firas, the amazing designer of Occasions Events in Qatar, is one of those. Add to that a common mindset and a deeply faith in the power of the mind, and we would have been […]

Well, let me tell you that the story behind this collaboration is definitely funny. After having thinking about it, I decided to keep it ours, as our little secret, between me and Ahmed, the incredible designer of Glamour Events. In any case, when I opened the door of this ballroom of the Sheraton in Doha, […]