TOTW #30: OPTIMIZATION BABY!
Time is precious, and in the wedding industry world, it’s as valuable as gold and feels like there’s never enough of it. So, how do you make sure you’re not wasting a single second? By optimizing your workflow, of course! Let’s focus on helping you manage your time better and getting the most out of your workday.
1. Lead Filter:
First things first, let’s talk about filtering your leads. Yes, you read that right! Not every client is the right fit for you, and that’s perfectly okay. Here are some ways to filter the clients that are not a match:
By your content and communication: Be clear about what you offer and what you don’t. This helps set expectations right from the get-go. For example, the pictures you post on your social media, show what you want to sell.
By your submission form: A well-crafted submission form can do wonders in filtering clients who’s budget is way below your price.
By questionnaire: A quick questionnaire can help you understand the client’s needs and whether they’re a good match for you.
Pro tip: Don’t be afraid to say “No” to a client if you don’t feel it’s a good fit. Sometimes it’s better to say no, rather than accepting a job you know will be complicated.
2. During the Job
So, you’ve signed a client. Great! Now, let’s make sure everything goes smoothly:
Talk about the process clearly from the beginning: No one likes bad surprises. Keep your client informed about the next steps every time you move forward. This builds trust and keeps everyone on the same page.
Put limits on the number of interactions: Set boundaries from the start. Unlimited emails, calls, or meetings can drain your time and energy. It’s better to designate a specific weekly spot for them.
Delegate: Don’t be a one-person show. Hire freelancers or use tools to help you get the job done.
Use new tools like AI: Editing, organizing, scheduling—AI can do it all. Make technology your best friend.
Ask for approval contracts for each step: This avoids misunderstandings and ensures everyone knows what’s expected.
3. After the Job
The job’s done, but your work isn’t over yet. Here’s how to wrap things up neatly:
Put deadlines for any extra information you’ll need: Whether it’s video corrections or album feedback, set a deadline. This keeps things moving and prevents last-minute chaos.
Have a clear ending: A simple “Thank you for the job” goes a long way in maintaining a good relationship. Plus, it signals a clear end to the project.
There you go! By optimizing your workflow, you can save time, reduce stress, and keep your clients happy. Remember, time is precious—use it wisely!
Until next week,
Maddy
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