Welcome to the maddy's blog

Once your perfect customer has been defined in detail, you have built a workflow, an experience, detailed the whole process and the different points of what they will experiment working with you, buying your product or coming to visit you, what’s next? I’ve heard many entrepreneurs say they are waiting for the perfect client, the […]

Have you ever considered not following your competitors on social media? It might seem counterintuitive but hear me out. By not following them, you’ll be able to focus on your own unique ideas and strategies without being influenced by their content. This can help you differentiate your brand and stand out in the market. Plus, […]

Do you sometimes step out of your confort zone to get in touch with someone you don’t know but admire or really want to meet?2 weeks ago, I went to the DWP Congress, an event for professionals in the Wedding Industry. It was super interesting to analyze the concept of networking and to realize how building connections […]

We spend our time talking about differentiation. But definitely, this notion isn’t clear and terribly abstract. By definition, we are all different. As a human being of course, and as a brand. And by our name or our logo. However, there are still terribly many of us who do not highlight these differences, while in […]