guess what
I started from a very simple place, in a tiny village far from any photography scene. I was photographing weddings for 400 dollars, learning everything on my own, experimenting, failing, adjusting, and trying again week after week. My workdays were endless and the learning curve was steep, but it was the only way forward.
Until one day, I reached my limit.
Something had to change. I had to change. That moment was the beginning of a very different life.
I started to invest, not only money but time, discipline, and courage. I joined workshops, I hired mentors, I practiced, I learned, and I kept going even when nothing seemed to move forward.
Step by step, I began to understand where I wanted my photography to take me. And even more clearly, where I never wanted to return.
I made every possible mistake. I tried, I failed, I tried again. I launched ideas that went nowhere, followed paths that made no sense, and rebuilt everything more times than I can remember. Every wrong turn sharpened my vision.
Thirteen years later, all that work allows me to photograph weddings across the South of France, Italy, and the Middle East. My prices have grown from 400 to an average of 40 000, a true x100. And most importantly, I now have the freedom and the time to take exceptional care of my clients without sacrificing my own life or mental health.
And now I share this journey with you. Because if I can help you skip even a few years of trial, error, and exhaustion, then every step of my path has been worth it.
i've been there before!
Maddy
WHAT'S INSIDE
THE ART OF PHOTOGRAPHY
THE BUSINESS OF PHOTOGRAPHY
• Inside of my bag
All my equipment, from cameras to lights, to lenses and accessories
• Setting
From basics settings to more elaborate ones.
• Natural light VS continuous VS flash
What I prefer, how and when I use them, and all my tips to know which one if best for you.
• Bridal portrait
When, how and where I shoot the bride.
• Guests
Why it's important to focus on the guests and all the things you can do for them to remember you.
• Ceremony
How to handle the ceremony depending of the number of shooters and all the essentials shots.
• Cocktail
How to manage these 2 or 3 hours to get the best of it.
• Couple session
How to optimize the couple session on the wedding day and anticipate as much as possible to work in the best conditions.
• Couple Posing
Follow me during an entire couple session to discover my own workflow of poses.
• Dinner
How to handle the complicated lights and the essentials shots during the dinner.
• Party
These shots you must have and how to anticipate the bad lightings.
• About Drone
Working alone or with a pilot.
• 10 biggest mistakes
The commun mistakes I see from young (or not) photographers and the secret to upgrade your photography with a few details.
• About your "style"
My point of view about "having a style" and debating about adapting your style to the market or create your own market.
• Editing
Edit with me some pictures to discover how I edit an entire wedding in one day.
• Delivery
Let me share my process to deliver the pictures in the best conditions with our partner Pic-Time.
• Albums
See how important are the albums, of course to make more money but also to give them something tangible for the next generations with our partner DreamBooks Pro.
• Back-up
How I secure the images immediately after the wedding but also for the following years.
• Target and target the right client
Start with the basics and know where you are and where you want to go.
• Content
How to show what you want to attract
• Communication
From social medias to your website, let's work on building a consistent communication to align with your perfect client.
• Prices
Let me share with you my prices, how I calculate them and how I sell them.
• Sale Techniques
From the first contact to the final contract, how to handle the lead so they don't even hesitate.
• Networking
Explore the different ways of networking to accumulate as many acquisition funnels as possible.
• Contract
Protect yourself, use my own contract to be sure not to be in a complicated position.
