Everything started in 2012 when I opened my little photo studio in the northeast of France. My slogan at the time was "the cheapest in town" and honestly, I believed it was the best way to stand out. It probably was, considering the local economy and the fact that I was working in a very modest and humble area where people didn’t necessarily have the means for anything more.

I took several trainings, mostly focused on marketing, communication and branding, and I quickly realized that price alone was never going to be what truly set me apart. I tried a lot of things. I failed many times. But every time, I learned.

Eventually, I moved to the South of France and started working in Dubai at the same time, taking advantage of the fact that the wedding seasons were inverted. And that’s where everything changed.

I have a story...

I show up every day hoping to be the shortcut I never had. The voice, the guide, the example I would have dreamed of meeting when I was lost, overworked, and undervaluing myself.

Maddy

In Dubai, I met people who completely shifted my perspective. On one hand, there were entrepreneurs who were ambitious, educated, bold, and unapologetic about what they charged and what they wanted. On the other hand, there were clients who had real budgets and who were ready to pay serious money for quality work, especially for their wedding photos.

That’s when I completely restructured my business. I invested a lot in myself, in my skills, in my positioning. I spent fortunes on trainings and coaching. And during the COVID years, while everything was slowing down, I took that time to really study this new market that was opening up to me.

In 2024, after being asked countless times for advice, consulting and mentoring, I finally decided to create CocoSpark, my own agency dedicated to helping other entrepreneurs upgrade their brand and attract higher budget clients without wasting years figuring it all out the hard way like I did.

In 2025, we reached 7 figures in revenue.

life is too short to overthink

In everything I do, I keep one vision in mind: transformation. I imagine each entrepreneur I work with looking back in a few years, proud not only of what they’ve achieved, but of who they’ve become along the way, in confidence, clarity and direction.

What drives me is the idea that their brand becomes more than just a business. It becomes a legacy. A statement. A name people remember.

My role is not to give magic formulas. It’s to guide, challenge, and support. To offer the shortcuts I never had, and help avoid the mistakes I paid for.

I don’t just build strategies. I build elevation. And I do it with purpose.

"Simply a shortcut to success. Emotionally, marketing wise and financially. Best investment ever."

Elise Morgane

@elisemorgan.co