1. The Product Alone Will Never Protect You It is tempting to believe that having a great product is enough. But the reality is simple. Almost anything can be copied today. During the trade tensions between the US and China, many factories exposed what really happens behind luxury labels. Bags and accessories sold for thousands […]

Many entrepreneurs want to raise their prices. They know their work deserves it. They know they deliver more value than what they charge. But they freeze. They worry about losing clients. They worry about losing their main source of revenue. They worry about their reputation. So they stay stuck, undercharging, overworking, and hoping that one […]

How to Work with High-End Clients Without Ever Pushing for the Sale If you’re aiming to attract high-end clients, there is one essential mindset shift you need to make. Stop selling and start positioning. In the premium world, pushing for a sale does not close deals. It kills them. High-budget clients operate differently. They are […]